Dealerships wouldn’t have such a bad reputation if they didn’t regularly try to overcharge their customers.
I bought a filter for $13 and installed it myself in under 5 minutes. I probably would have paid the dealership to do it, even at twice the cost, for the convenience.
But $74.26?
This outrageous pricing not only cost them extra revenue during my visit (since I declined) but also reinforced my negative feelings towards the dealership. All this happened during my quick 5-minute installation at home.
I guess enough people are willing to pay these exorbitant prices to make it worthwhile for the dealership, despite irritating all the other customers who decline these overpriced services.